The Pretty Perfect Boutique was established in January 2019 as a pop up boutique. 

We relaunched in October 2019 in our very own store located in the Morgan Arcade in the heart of Cardiff City Centre. 

We are based at 31 Morgan Arcade, Cardiff, CF10 1AF.

We specialise in offering designer occasion wear for all types of occasions and offer a 1-2-1 personal shopping experience to find the perfect dress. We have adapted to selling online so that our lovely customers can now shop in the comfort of their own home.

Naomi the face behind the business and founder. She is an entrepreneur who after graduating from university in 2017 was inspired to start her own business. With years of experience in the bridal industry, a passion for fashion, she has an eye for detail and modern designs.  

In her own words...

"This is me. I wanted to open a boutique in Cardiff which offered special occasion wear all in one place. Having worked for Laura May Bridal I saw a gap in the market! I like online shopping just as much as the next person but some things I just believe you just have to buy in store. It's those all important purchases where you want an experience and someone to help you from start to finish. 

I understand times are changing. We are adapting to online selling also as we want to be able to help you find something perfect no matter where you are. Service always has been and always be at the heart of everything we do though. I'm always looking for something different. A bit glitzy and glam and the shop is a bit of me, I hope you like it! "


In 2019 Naomi was lucky to have the assistance of Cardiff Metropolitan University. She took part in a programme called Countdown to Launch which massively helped the business grow. Naomi has taken the Pretty Perfect Boutique to the next level with the help of Cardiff Metropolitan's Entrepreneurship Scheme.