Instore Purchases

All dresses are non-refundable and non-returnable. We hold a collection of dresses in stock available for immediate delivery. Not all sizes are available in-store.

If the dress is in stock with the designer and is available for delivery before your required occasion date, we can place a back order on your behalf. The order is only placed if you’re 100% happy to go forward with the purchase knowing that it is non-refundable and non-returnable.

Due to the nature of the purchase when a dress is ordered on back order with an average 3-4 month wait it is specifically ordered for you. We are not able to accept returns for this type of purchase as your dress is ordered with the designer. We are unable to return the dress to the designer. 

Online Purchases

Domestic Returns - UK ONLY

We offer a 7-day returns service for ONLINE PURCHASES ONLY for mother of the bride/ groom outfits for those unable to visit our Cardiff boutique. Your outfit must be ordered from our inventory and online for the return to apply. It cannot be an additional order from the designer that we need to order to store for the 7 days to be applicable.

The 7-day refund policy ONLY applies to Mother of the Bride/Groom outfits. ALL evening and prom dresses are non-refundable.

Please send back your item(s) via Royal Mail with special delivery and insure the return to the value of the item(s) at your nearest post office. This is only applicable if you are a resident of the UK. We do not cover the cost of return postage for any order. 

Please send it back to - The Pretty Perfect Boutique, 31 Morgan Arcade, Cardiff, CF10 1AF

Returned items are only refunded if they come back unworn and in the same condition sent to the customer. If for any reason it is not in its original condition, we will not be able to accept your return. All our items are checked by our quality control team and leave us in perfect condition. We do not refund postage charges. 

We aim to process all refunds and exchanges within 2 business days of receiving the return. Please allow a further 3-5 business days for this to appear in your account.

International Returns

We do NOT accept returns/refunds for international purchases. We expect you to have read over this policy before you purchase a dress to be shipped internationally.


Your purchase will be processed within 4-5 working days via Royal Mail. Once processed your order will be delivered within 5-7 working days. 

Th following applies to UK deliveries only.

Smaller items are shipped at a cost of £6.95.

Bigger items are shipped at a cost of £20.00 and are fully insured.

CONTACT US: info@prettyperfectboutique.co.uk with any other queries. For orders outside of the UK this is quoted on a customer by customer basis.


Congratulations on your purchase with the Pretty Perfect Boutique Ltd.

Upon placing an order or making a purchase of any item with us you accept our conditions as terms of sale. As payment is placed that is acceptance of agreeing to the following:

For in store orders: 

The full balance of your order must be paid when the gown arrives or on first fitting date whichever is earlier. All items remain the property of ‘The Pretty Perfect Boutique Ltd’ until full payment has been made and the dress is collected by yourself or before it is sent to you by post. All monies paid are non-refundable and cannot be transferred to any other orders. Once goods are ordered for you with any of our designers you have no rights if you simply change your mind. (SALES OF GOODS ACT 1979). All dresses that are not available from stock and are ordered on your behalf are specifically ordered for you and can take between 2-6 months to arrive in store. This is unless a specific time limit is stated upon placing your order and is stated in writing. The Pretty Perfect Boutique have no control over production and or delivery times and are only providing you with the information that our designers have passed on to us.

Gowns requiring extra length or special measurements are subject to surcharge carried forward to the customer from the manufacturer. On ordering your dress or gown with us an initial payment of 50% is required on all goods and this initial payment is non-refundable. Gowns are ordered and purchased on size only and are not made to measure in every area. Standard sizing such as 10, 12, 14, 16. The recommendation from us will always be to order based on the largest area of your body based on bust waist and hips. These measurements are compared against each designers’ specific size chart to decide the best size for you. This will be discussed with you before placing your order. You are entitled to order whichever size you wish. Should you choose to order a size smaller than your largest area this is at your own risk and ‘The Pretty Perfect Boutique will not take any responsibility for this. 

Your dress will usually need minor alterations these are expected. Should you measure different sizes in different areas you will need the dress adjusted and tailored to your smaller areas. Usual adjustments to be expected will be length as everyone is a different height as well as the straps to suit how broad you are. Length options are standard or extra length. Should you change in size between the date of order and the date of collection this circumstance is out of our control. Any change in body shape is due to no fault of the Pretty Perfect Boutique. Should there be a query with the size, your dress will be measured to check the sizing. We will also need to remeasure you to compare against your previous measurements. Any size adjustments will need to be carried out by the seamstress and the cost will be passed on to you. The cost depends on the style of dress the work to be carried out and the seamstress you decide to use. 

Please note that should your order be placed last minute and incur rush charges you will be advised on the appropriate arrival time based on the information given to us from our designers. Rush charges vary from designer to designer. There are some circumstances out of our control that could hinder your goods arriving such as delivery delays. We do always suggest taking into consideration possible delays and allow enough time for alterations and for your gown to be with you in time for your event.

The purchase of the gown does not include the price of alterations. The alterations are to be carried out by a seamstress of your choice. The are seamstresses in Cardiff that we recommend should you need suggestions. Any alteration costs will be specified by your specific seamstress and these costs do vary dependant on area and experience.

When your dress arrives, you will be invited into store to try your dress. You must arrange an appointment in the boutique within three weeks of your dress arriving to collect unless agreed otherwise by us. Before this appointment we would have checked that your dress is perfect. The appointment will be your moment to check everything is perfect and we will recheck ourselves. We will also talk you through alterations to expect with the seamstress.

If you cannot collect your dress from us within the agreed time we will store the dress on your behalf and a small storage fee of £15. This will be automatically added to your balance if your dress is with us longer than a month. Should you choose not to collect your dress we can arrange delivery and delivery costs will be added to your balance if you choose this option. Should you choose not to collect your dress and not arrange delivery for a long duration of time we will assume you no longer wish to purchase the garment. After a period of 6 months if you decide not to collect and all contact from yourselves ceases with us you will loose your initial payment and we will assume you no longer want the dress. The dress will remain our property and we will resell your gown. Should your event be cancelled for reasons whatsoever you are unable to return your gown. All orders are placed specifically for you and we are unable to return or refund any goods.   


We aim to deliver school exclusivity at the 'Pretty Perfect Boutique' with our 'One School One Dress Prom Policy'... To ensure you do not bump into someone at prom with the same dress: we only sell one dress in one colour to your school. We keep track of this in store so please state your school when booking an appointment with us at our Cardiff based boutique.   

When buying online your purchase will not be authorised until we have checked our database to ensure we can still adhere to this service. Please state your school when purchasing online.

There are circumstances out of our control that we may not be able to deliver this policy. Should another boutique from a different area also stock the same dress as us and sell to someone at your school we can not be held accountable. 


Welcome to our site https://prettyperfectboutique.co.uk. Please read this Privacy Policy carefully, as it applies when you visit or browse our site and when you purchase products from us in store and online. Please also read our terms and conditions. This Privacy Policy is applicable exclusively to our site, and not to other websites that may be viewed via links present on this site.

The site https://www.prettyperfectboutique.co.uk is managed by The Pretty Perfect Boutique LTD. Our registered address is 31 Morgan Aracade Cardiff, CF10 1AF and our company number is 11557462. Our VAT number is 408258396.

We will ensure your data is kept safe.

So that we are both clear, this Privacy Policy will explain why we require your 'personal data' and how it will be used within our business.

  • 1. We will only use your personal data to enhance your experience.
  • 2. We will protect your personal data.
  • 3. We will always communicate clearly in a way in which is easily understood.
  • 4. We will not spam. You will be able to decide how often you hear from us.
  • 5. We will only keep your information when necessary – if we do not need to use your personal data, we will delete it.

At The Pretty Perfect Boutique, we view it of high importance to protect the privacy and security of our customers. If you have any questions, please contact us at 02920 220392 or info@prettyperfectboutique.co.uk


We will be using your personal data in different ways and the function we perform will depend on the information we require.

We will be using your name and contact details to:

  • 1. Send you messages via post, text or email. We must use this data to contact you to correspond with you in regards to your purchase.
  • 2. Send you information and updates. We do this, so we can keep you up to date with details such as our latest promotions or designer events. We will only do this if you give us your explicit permission by agreeing to marketing updates or authorisation to correspond about your order.
  • 3. To manage and protect our site security, particularly to detect and prevent fraud.
  • 4. To ship your order to you. Under our contractual obligations, we must use these details to deliver your purchase to the correct destination.
  • 5. Sending you messages regarding your order by your preferred contact, e.g. text or email. We use this information to perform our contract with you to notify you regarding the status of your order and delivery.

We will be using your payment information to:

This means your card’s security/CVV code. We will not store or keep these details and will request when they are needed.

  •  To take payment to process your order and if necessary, let us provide a refund.

We will be using your contact history with us to:

This will be what you have said to us and the conversations we have had previously, e.g. on the phone or on email.

  •  To provide you our best customer service when you contact us in the future, as we hope to assist you better with this information.


We will use information about the device you use to view our site:

This will be information you give us when you browse our site, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website.

  •  This will help us to protect our site.
  •  This will enable us to improve our site and set default options for you.


We will use information from accounts you link to us:

This will be in instances where you link your Twitter, Facebook or other social media accounts to us.

  •  This will allow us to provide you with product recommendations we believe you may like.

We will use your responses to promotions, competitions and surveys:

  •  This is for the purpose of completing these tasks, as we will require your details for our promotions, competitions and surveys to function.


*Please note, you are not obliged to provide this personal data to us. However, if you don’t, you may not be able to place an order, and we may not be able to provide you with our optimal overall customer experience tailored to you. But, the most important thing is you have a choice whether you want us to have this data or not and can easily inform us if you change your mind at any point after consenting to providing your data.*

We also anonymise and accumulate personal information (so that it does not identify you) and use it for purposes including research, data analysis and improving our site. We also share this information with third parties.

Your personal data will be processed using IT and electronic tools, mainly via electronic and automated means or we will use paper documentation e.g. through our order forms.


When users visit and view the site, we do not generally collect personal data, save as to “browsing data". The platform which the site is made available to users automatically records some browsing data, such as the name of the internet access provider, the site of origin, pages visited, date and duration of the visit, etc. Such information allows you to access the site and use certain services, though this browsing data may also be aggregated and then used by us anonymously to test that the site is functioning properly.


We will not sell any of your personal individual data which we hold to third parties – this includes but is not limited to your name, address, email address or payment information.

However, there are times when it will be necessary to share your data. This is our statement which explains the categories of third parties we will share your data with in order to deliver our services to you:

  •  Companies that are involved in getting your order to you, i.e. suppliers, courier services, payment service providers and independent seamstresses.
  •  Companies who provide us services which help our business function such as marketing agencies, advertising partners and website hosts.
  •  Credit reference agencies and fraud prevention agencies if necessary, so we can help tackle fraud.
  •  Companies approved by you, such as social media sites (if you choose to link your accounts to us).

In any case, we undertake to provide such third parties only with the data necessary to perform the duties and activities assigned to them. We also undertake to do everything in our power to ensure that these companies use the data received exclusively for the purposes indicated by us and in compliance with the applicable regulations on personal data processing.


If, at the time of registering for your account or processing your order with us, you opt-in and consent to our marketing messages, we will send you information via email to keep you up to date of new promotions and help you see our products.

If you no longer want to receive marketing messages, you can easily stop them at any time. You may object to any further use of your personal information, such as for direct marketing purposes, by contacting us using the contact details available on our website or writing to us at info@prettypeerfectboutique.co.uk. You are also free at any time to opt-out of receiving such communications by responding to any promotional email to unsubscribe. You will then be opted-out of this marketing.

Once you do this, we will update your account to ensure that you don’t receive further marketing messages. Please note that, it might take up to 48 hours for our systems to be updated, so you might get messages from us while we process your request. Stopping marketing messages will not stop service communications (such as order updates).


Under the General Data Protection Regulations (GDPR) you are provided statutory rights, we are obliged to inform you these rights include:

  •  The right to be informed about how your personal information is being used (as per our Privacy Notice).
  •  The right to access the personal information we hold about you (this is by a free subject access request).
  •  The right to rectify inaccurate personal information we hold about you.
  •  The right to request that we delete your data, or stop processing it or collecting it, in some circumstances.
  •  The right to stop direct marketing messages, which is explained at paragraph 4, and to withdraw consent for other consent-based processing at any time.
  •  The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office.

If you wish to exercise any of these rights, have a complaint, or just have questions, please contact us.



This site may contain banners, advertising messages and advertisements of third parties. By accepting the offers from such third parties, you may access these web pages at your own risk as they are not linked to the provisions in this Privacy Policy.



This Privacy Policy may be reviewed and amended in order to comply with new legal provisions or altered procedures for data processing.

We will promptly inform you of any update by publishing it in this section of the site and if significant changes are made we will contact you at the email address you have provided to send a copy, so you are able to see any changes to the Privacy Policy before continuing to use our service.


We employ security measures to protect your personal information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage, however, the transmission of information using Wi-Fi networks and cellular data networks may not be completely secure and we cannot guarantee the security of data transmitted to us using our website.



We will store your data for as long as you hold an account with us, as long as is needed to provide our service to you, or (in the case of any contact you may have with us) for as long as is necessary to provide support. We will store your personal data securely for the duration of your contract with us and 6 months after the date of the goods being provided to you.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required.



Cookies are small files of data that are downloaded onto your electronic device used to access websites. Cookies allow a website to recognise a user’s device and help your browser navigate through the website by allowing you to log in automatically or remembering settings you selected during earlier visits (among other functions). Cookies do not harm our computer. If you would like to learn more about cookies in general, you can visit www.allaboutcookies.org.

Cookies help us to provide you with a good experience when you browse this website. We do not use cookies to collect or record information such as your name, address or payment details.

We use cookies on this website for the following main purposes:

  •  for technical purposes essential for the operation of this website.
  •  to distinguish you from other users of this website, so we can personalise your shopping experience; and
  •  to collect statistical information about how visitors use this website, so we can improve the way this website works and measure the success of competitions and campaigns.

Most web browsers automatically accept cookies. Unless you have adjusted your browser settings so that it will refuse cookies, cookies will be set when you access this website. By using and browsing this website, you consent to cookies being used in accordance with this Cookie Policy. If you do not consent, you must either disable cookies or refrain from using this website.